How AlJomaih and Shell Lubricating Oil Co. supports its sales growth and expansion

In order to support the strategy on the Saudi market to grow and expand its services for retail, as well as for wholesale business, AlJomaih and Shell company has decided to embark on a digital transformation project, which would propel its sales growth and expansion, bring better control and visibility on its activities towards its existing and new customers in order to provide them the best service possible.

Objectives, challenges & opportunities

The main objective was to start a digital transformation project for Sales Force in the Kingdom of Saudi Arabia which would be positively received from all employees all around the globe. The implemented solution had to meet other challenges and opportunities:

  • No central system for customer management
  • Lack of control on ongoing sales activities
  • Identification and retention of high-value customers
  • Effective managing of different customer segments

Why SAP?

  • Easy-to-understand-and-operate system
  • Preconfigured, ready-to-use scenarios
  • Constant, quarterly based upgrade with minimum impact on the running system
  • Pre-packaged integration

Implemented solution

  • Unification of Sales Force activities into one system
  • Customer 360 overview
  • Visits and tasks management
  • Activities
  • Complete Lead-to-Quote process
  • Full integration to SAP S/4 HANA

Benefits

  • The project deployed in 3 months
  • 1 day of training required
  • No HW costs
  • Immediate access for all employees all around the globe
  • Easy-to-enhance approach – activation of SAP Cloud for Service and SAP Cloud for Marketing scenarios
  • Mobile access availability right from the beginning – no additional cost on HW infrastructure

 

About the company

Aljomaih and Shell Lubricating Oil Company Limited is a joint venture between Aljomaih Holding Company and Shell Overseas Services B.V.

The company blends markets and sells Shell lubricants within the assigned boundaries of the Kingdom of Saudi Arabia. The company has a high-tech Lube Oil Blending Plant that is situated in Riyadh. The plant has the capability to produce world-class Shell lubricants. Apart from blending lubricants locally, the company also imports specialty lubricants from Shell plants worldwide.

Deployment of the SAP Sales Cloud at AlJomaih and Shell Lubricating Oil Co. | con4PAS

SAP C4C - SAP Sales Cloud implementation

AlJomaih and Shell have a clear strategy on Saudi market to grow and expand its services for retail, as well as for wholesale business. In order to support this strategy, we've decided to embark on a digital transformation project, which would propel our sales growth and expansion, bring better control and visibility on our activities towards our existing and new customers in order to provide them the best service possible.

Mr. Muhammad Abou-ElFotoh, SAP Manager, AlJomaih and Shell Lubricating Oil Company Limited
SAP Hybris Cloud for Customer