Category management is no longer a back-office exercise focused on squeezing suppliers. In a volatile supply environment, it is becoming a strategic capability for risk mitigation, resilience, and value creation. Economist Impact research highlights three recurring mistakes that keep procurement teams from realizing this potential - and practical ways to correct them.
Midsized consumer products companies are still growing—but many are not converting that growth into strong profitability. Research by Oxford Economics (survey of 2,100 executives at the end of 2023, in collaboration with SAP) suggests that sales transformation is becoming a priority: not just to win new customers, but to improve visibility, protect margins, and respond faster when supply, pricing, or delivery realities shift. The biggest opportunity sits in connecting the full lead-to-cash journey with better data, cloud-enabled processes, and AI-driven automation.
Professional services firms are growing—yet converting momentum into stronger margins remains hard. Oxford Economics research conducted with SAP among 2,100 executives (end of 2023) suggests that sales process innovation is becoming a practical necessity: to win new clients, scale delivery, and keep engagements profitable as revenue models diversify. The opportunity lies in connecting teams, data, and workflows from lead to cash, then using cloud and AI to run faster, sell smarter, and deliver consistently.
AI is moving from “nice-to-have tooling” to an operating layer of the modern enterprise. In SAP’s view, 2026 will be defined by specialized models, AI-native application architecture, agent governance, a new intent-driven user experience, and growing demand for sovereign AI. Below is what leaders, especially across procurement, finance, and IT—should take from these themes and how to prepare.
Midsized industrial product manufacturers are addressing sales transformation as a direct driver of growth – especially as market share wars heat up and new business models such as digital subscriptions and XaaS emerge as viable paths to differentiation. Research by Oxford Economics, in partnership with SAP, among 2,100 executives indicates that the key to success will be found by those who can integrate customer acquisition with service, real-time visibility, and automation from lead to cash. The opportunity is not only to sell more, but to sell smarter.
SAP has been positioned as a Leader in the 2026 Gartner® Magic Quadrant™ for Source-to-Pay Suites, underscoring SAP’s continued investment in an enterprise-grade, end-to-end source-to-pay (S2P) portfolio spanning sourcing, contracting, procurement, invoicing, and supplier management.


