News and Insights

Omnichannel Customer Journey: How to Create a Connected Experience From First Click to Final Purchas

October 7, 2025

The customer journey no longer starts and ends in one place. In today’s world, it unfolds across a complex network of touchpoints—social media, mobile apps, websites, email, physical stores, chatbots, and more. To meet customer expectations, companies must connect these dots into a single, consistent experience. That’s what omnichannel is all about.

Omnichannel Customer Service: How to Deliver Seamless Support Across Every Channel

September 23, 2025

Customer service is no longer a department in the corner—it’s at the heart of how people perceive a brand. And in a world where customers switch between chat, email, phone, and social media, companies face a key challenge: how to keep the experience consistent, smooth, and personal across all channels. This is where omnichannel customer service comes in.

SAP Innovation Day 2025: con4PAS Showcased How Innovation is Changing the World of Purchasing

September 11, 2025

On September 10, 2025, the Cubex Center in Prague hosted the largest local SAP event – SAP Innovation Day 2025, which attracted hundreds of professionals, managers, and partners from across the Czech Republic. This year’s edition focused on digital transformation, process automation, and the role of artificial intelligence in core business functions.

Behind the Curtain: A Series on Omnichannel Customer Experience

September 9, 2025

In today's fast-paced digital world, customers are more connected than ever. They move seamlessly between devices, platforms, and communication channels—and they expect brands to keep up. Responding to this challenge requires more than just the right tools. It calls for a strategic approach known as omnichannel.

Multichannel vs. Omnichannel: What’s the Difference and Why Does It Matter for Customer Experience?

September 9, 2025

In today’s competitive environment, delivering a high-quality customer experience (CX) is more than just a trend. It’s a necessity. One of the key factors that shapes this experience is how well a company communicates across various channels. And here comes the crucial distinction: multichannel or omnichannel?

What's new in the SAP Sales and Service Cloud Release 2508

August 29, 2025

During the weekend of 2nd–3rd August 2025, SAP upgraded all the test tenants. The production tenants will be upgraded on 16th August 2025. As usual, SAP introduced new functionalities and system enhancements. Most of them will improve current functionalities based on customer influence requests, but there are some newly added functions.

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