Al Salehiya expands its customer support processes with a cloud-based multichannel contact center

Al Salehiya expands its customer support processes with a cloud-based multichannel contact center | con4PAS

con4PAS, the leading company for SAP Customer Experience solutions consulting and deployment on MENA market, and Salehiya, a leading company in healthcare industry in the Saudi Arabia, announced cooperation on a business transformation project to complete Al Salehiya’s customer experience journey by enabling full scale cloud-based multichannel contact center.

April 1, 2021

To advance in our business transformation journey in the area of customer experience, we decided to expand our currently existing customer support processes based on SAP CRM cloud platform by full-fledged contact center to manage any kind of customer-facing communication. By this step we believe, our single-voice approach will unify our customers’ experience no matter on which channel they use”, said Mr. Bandar Al-Otaibi, Information Technology and Digital Transformation Director.

Recent Sinch Cloud-based contact center solution found a positive response on the MENA market. After the first project delivered for ABT Group, Al Salehiya will be the next one to benefit from end-to-end seamless cloud-based customer service delivered on Sinch cloud technology”, said Mr. Jan Ferjo, Business Development Director at con4PAS.



Salehiya Medical started commercial activities in 1964, as a specialized healthcare company. At present, it is one of the leading Saudi Arabian companies involved in the distribution of pharmaceuticals, medical and laboratory equipment, diagnostics, medical disposables, hospital, and consumer supplies.


con4PAS was established in 2004 as a niche SAP system integrator in the area of SAP CRM systems (CRM on-prem, Cloud, Contact Center) and SAP SRM. The company employs a team of highly professional consultants with long-term experience in SAP systems implementations. Our long-term experience with SAP product implementations for major companies across different industries as well as close cooperation with SAP in MENA and the Central European region contributed to a variety of certifications of the deployed solutions. con4PAS was the first company in Central and Eastern Europe which was granted the SAP® Recognized Expertise for SAP Cloud for Customer certification. This guarantees both the quality standards of supplied services, as well as technical know-how, proved on several successfully deployed projects.



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