The transformation was carried out by con4PAS, using its deep knowledge and experience in the area of SAP Cloud solution. The main purpose of this transformation project was to make the existing processes more unified and efficient to increase collaboration across departments while deploying a new strategy to fine-tune existing and implement new business processes. This has been done by replacing the current on-premise SAP CRM solution with SAP Sales and Service Cloud.

This transformation advance Al-Elm respective teams with the following major benefits:

• Consolidated reporting on sales and service data
• Full web integration for capturing and proper management of customers interactions
• Optimization of Sales and Service business processes with regard to approved corporate communication strategy

„Successful deployment of the Sales and Service digital transformation project fully complies with our major goal to better respond on the new market challenges and enable us to be ready to flexible reflect on dynamic changes the current market is undergoing, “ said Mr. Majed Saleh Alulayet, Elm Business transformation lead.

AL-Elm Information Security “Elm” is a Saudi Joint Stock Company owned by the Public Investment Fund (PIF). ELM services are provided to all forms of beneficiaries, including the Government, Corporate Sector, and individuals.

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