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SAP Sapphire 2025 – Key Focus Areas Overview

SAP Sapphire 2025 – Key Focus Areas Overview

Following the initial overview of SAP's core visions and technology directions at the Sapphire 2025 conference, we now turn our attention to the individual pillars of the SAP Innovation Guide. This strategic framework highlights six key areas where SAP is focusing its technology development and partner innovations. From artificial intelligence to data solutions and transformation tools, SAP offers a connected, modular, and scalable ecosystem designed to meet the growing complexity and dynamics of the global market.

June 5, 2025

Each of the following areas demonstrates the practical impact of technological innovation on business operations. In this section of the press release, we present a comprehensive overview of all six segments of the Innovation Guide as unveiled at this year's conference. 

  1. Business AI – Artificial Intelligence That Understands Business

SAP is pushing the boundaries of business automation by embedding generative AI across its solution portfolio. At the heart of this shift is Joule, an intelligent assistant that delivers recommendations, forecasts, and decisions directly in the context of daily business processes. Joule is integrated into applications such as SAP S/4HANA, SuccessFactors, and Ariba, assisting with tasks like predicting employee attrition or identifying weaknesses in supply chains. 

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  1. Business Data Cloud – An Open Data Architecture for a Connected World

Data is no longer just a reporting tool but a strategic asset driving innovation. SAP Business Data Cloud enables customers to unify data from various systems—not only SAP, but also Snowflake, Databricks, or Google Cloud—into a single semantic model. This architecture supports data quality management, access control, and auditability, and is designed according to the principles of data mesh. 

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  1. SAP Business Suite – Cloud ERP as the Backbone of Digital Transformation

A modern ERP system must be powerful, flexible, and future-ready. SAP S/4HANA Cloud offers a modular approach that lets customers choose features based on current needs. Enhancements span finance, manufacturing, and retail, and now include support for industry-specific scenarios. 

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  1. Business Technology Platform – Innovation for Developers and Integrators

SAP BTP forms the technological foundation of the SAP ecosystem. It supports integration, extensions, and custom development. A major enhancement is SAP Build Code, which offers developers an AI-powered environment for code generation, testing, and data modeling. 

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  1. Business Transformation Management – Tools to Drive Change

Transformation is not a one-time project, but a continuous journey. SAP combines tools like SAP Signavio, LeanIX, and the newly introduced Business Transformation Center. This approach aligns strategy, technology, and processes in real time. 

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  1. Services and Support – Intelligent Assistance and Customer Care

SAP is reshaping customer support into a proactive, predictive service deeply integrated with the product lifecycle. The SAP Preferred Success program offers access to experts, workshops, and advanced analytics tools. 

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The SAP Sapphire 2025 conference clearly demonstrated that the future of business is inseparably linked with intelligent technologies, open data, resilient processes, and human expertise. The SAP Innovation Guide is not just a collection of product announcements – it represents a strategic framework enabling companies to remain competitive in an increasingly dynamic environment. 

More about the SAP Innovation Guide can be found at this link.