Objectives, challenges and opportunities

The main objective was to start a digital transformation project for Sales Force in the Kingdom of Saudi Arabia which would be positively received from all employees all around the globe. The implemented solution had to meet other challenges and opportunities:

• No central system for customer management
• Lack of control on ongoing sales activities
• Identification and retention of high-value customers
• Effective managing of different customer segments

Why SAP?

• Easy-to-understand-and-operate system
• Preconfigured, ready-to-use scenarios
• Constant, quarterly based upgrade with minimum impact on the running system
• Pre-packaged integration

Implemented solution

• Unification of Sales Force activities into one system
• Customer 360 overview
• Visits and tasks management
• Activities
• Complete Lead-to-Quote process
• Full integration to SAP S/4 HANA

Benefits

• The project deployed in 3 months
• 1 day of training required
• No HW costs
• Immediate access for all employees all around the globe
• Easy-to-enhance approach – activation of SAP Cloud for Service and SAP Cloud for Marketing scenarios
• Mobile access availability right from the beginning – no additional cost on HW infrastructure

About the company

Aljomaih and Shell Lubricating Oil Company Limited is a joint venture between Aljomaih Holding Company and Shell Overseas Services B.V.

The company blends markets and sells Shell lubricants within the assigned boundaries of the Kingdom of Saudi Arabia. The company has a high-tech Lube Oil Blending Plant that is situated in Riyadh. The plant has the capability to produce world-class Shell lubricants. Apart from blending lubricants locally, the company also imports specialty lubricants from Shell plants worldwide.