Objectives, challenges and opportunities

• Digital transformation project for entire sales, marketing and service departments
• Change management approach applied for service teams, ranging from support to Quality Assurance
• Marketing processes to cover all aspects of marketing business - budgeting, customers’ segmentation using different data sources, campaign management
• Full integration to SAP ERP back office

• No unified system for sales data, marketing and service approach
• Lack of control of ongoing sales activities
• Identification and retention of high-value customers
• No input for customers targeting

Why SAP?

• Flexible, dynamic, fast, user-friendly and easy to understand and operate solution
• Preconfigured functionalities to support multiple business scenarios
• Constant, quarterly based upgrades with minimum impact on a running system
• Prepackaged integration

Implemented solution

• Customer Account Data Management
• Service management
• Lead-to-Order Management
• Marketing campaigns management

Benefits

• One central system for all sales data including customer 360° overview, visits & tasks management, activities
• Easy and quick business analysis of customer´s requirements
• All kinds of the sales process (showroom, export, wholesale, etc.) covered by a unified solution supporting customer business
• Mobile access availability with no additional cost on HW infrastructure
• Easy analysis of contacts and their interests from data gathered from different channels, enabling customers segmentation and accurate campaigns targeting

About the customer

Saudi Ceramic Company is a leading provider of quality building solutions that include various types of ceramic products (ceramic tiles, porcelain tiles, sanitary wares and accessories), electric water heaters, bathrooms fittings, including baths, shower trays, mirrors and mixers. Other products include plastics and red bricks.