con4PAS leads the sales transformation project at Juffali Industrial Products Co. (Mercedes-Benz)

con4PAS leads the sales transformation project at JIPCO (Mercedes-Benz) | con4PAS

con4PAS, a leading company for Customer Experience (CRM) solutions consulting and deployment on MENA market and Juffali Industrial Products Company (JIPCO) a company of E. A. Juffali and Bros., leading manufacturer and wholesaler of Mercedes Benz commercial vehicles on Saudi Arabia market announced today joint cooperation on business transformation project to support Juffali’s strategy growth in the area of Sales support.

April 30, 2019

“JIPCO has adopted sales strategy to support new product line in the Kingdom of Saudi Arabia. In order to bring this strategy into real life, we’ve been searching for an approach to fine-tune and enhance our existing sales processes. SAP Sales Cloud solution out of all solutions available on the market has been chosen as the best-fit to support our business needs. We believe, that SAP’s strong commitment towards Cloud-based solutions, along with the native integration to the back office will bring us the expected results,” says Mr. Oussama Zein, General Manager, Juffali Information Systems Centre.

“con4PAS, as a leader on MENA market in the area of Customer Experience (CRM) business consulting and deployment will apply its industry expertise to lead this transformation project in line with newly established JIPCO’s corporate strategy. Cooperation with JIPCO on this strategic transformation project represents another proof of trust in our services, we do provide for our customers,” said Mr. Jan Ferjo, Business Development Director of con4PAS.


Juffali Industrial Products Company (JIPCO) was established to provide sales, marketing and after-sales functions for the Mercedes-Benz (MB) range of Commercial Vehicles. JIPCO is the sole agent and distributor of Daimler AG commercial vehicles in the Kingdom of Saudi Arabia. In association with the Daimler AG, JIPCO provides its customers with unparalleled quality Mercedes-Benz products, with reliable service and support even in the remotest areas of the Kingdom. JIPCO is also the authorized dealer for Freightliner and Western Star ranges of trucks, produced by Daimler.


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