con4PAS successfully finishes the Sales & Service transformation project at Salehiya

con4PAS successfully finishes the Sales & Service transformation project at Salehiya | con4PAS

con4PAS, a leading company for Customer Experience (CRM) solutions consulting and deployment on the MENA market and Salehiya, a leading wholesaler of medical devices on Saudi Arabia market announced a successful go-live of the business transformation project to support Salehiya’s strategy growth in the area of Sales and Service support.

October 16, 2019

“In order to support our growth plans, Salehiya decided to partner up with con4PAS on triggering transformation project for Sales and Service departments. The project was aimed to improve and streamline our sales process, as well as make our service process more effective and customer friendly. After a successful go-live, we see rapid solution adoption across all internal departments. Having our sales and service processes unified, we can progress now with next steps toward the rest of department transformation in order to follow our strategic goals,” said. Mr. Bandar Al-Otaibi, Information&Change Management Director

“I’m very pleased, our experience and leadership during this project resulted in defined goals achievement and once again, our Cloud team led another company to successfully undergo its digital transformation in the area of Sales and Service processes,” said Mr. Jan Ferjo, Business Development Director of con4PAS.



Additionally, this business transformation project has been recently awarded by the “Exceptionally Fast Go-Live” award at SAP Customer Experience Live forum in Dubai.



Salehiya Medical started commercial activities in 1964, as a specialized healthcare company. At present, it is one of the leading Saudi Arabian companies involved in the distribution of pharmaceuticals, medical and laboratory equipment, diagnostics, medical disposables, hospital, and consumer supplies.


con4PAS, a.s. was established in 2004 as a niche SAP system integrator in the area of SAP CRM systems (CRM on-prem, Cloud, Contact Center) and SAP SRM. The company employs a team of highly professional consultants with long-term experience in SAP systems implementations. Our long-term experience with SAP product implementations for major companies across different industries as well as close cooperation with SAP in MENA and in the Central European region contributed to a variety of certifications of the deployed solutions. con4PAS was the first company in Central and Eastern Europe which was granted the SAP® Recognized Expertise for SAP Cloud for Customer certification. This guarantee both the quality standards of supplied services, as well as technical know-how, proved on several successfully deployed projects.


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