Improvement of the customer service with SAP Mobile Sales

Plzeňský Prazdroj has set clear goals for the project. To automate the manual processes of sales orders for better accuracy and efficiency, to simplify and streamline communication between distribution and sales and thus increase customer satisfaction.

Why SAP Solution

  • Successful development and use of existing SAP software.
  • Efficient sales automation feature in SAP CRM.

Implementation of best practices

Good practices for implementing SAP CRM solutions included timely deployment within budget and the formation of implementation teams consisting of IT experts and business users.

Financial and strategic benefits

  • Improvement of customer service in line with business processes.
  • Expanding customer relations by creating a contact center.
  • Increasing the retention of customer knowledge.

Oerational benefits

  • 20% reduction of the number of kilometers driven per person as well as petrol costs.
  • 62% reduction of errors in order forms.
  • 80% reduction of costs for fleet vehicles for sales agents.
Implementation of the SAP CRM at Plzeňský Prazdroj | con4PAS

SAP CRM implementation

We wanted a solution that would meet our current requirements, as well as future challenges. SAP Mobile Sales was the right choice. The software helped our Sales Department transform from doing basic business to being a strong business force.

Ing. Pavel Pučelík, Sales Systems Manager, Plzeňský Prazdroj, a. s.
SAP Customer Relationship Management