From 27 to 29 March, the 25th International Congress Fair took place, which not only provided a comprehensive view of current trends in the field but also brought new case studies of the deployment of multichannel communication in practice. One of the key topics was Generative Artificial Intelligence (GenAI). There were many inspirational new use cases of AI assistant agents presented at the fair. Some interesting ones include automatic call summarization (wrap-up), automatic note-taking, and feedback generation.

Our partner Sinch has introduced an extension to its flagship multi-channel communication solution Sinch Contact Pro, which unifies inbound and outbound communication with customers and integrates more advanced communication platforms such as WhatsApp, Viber, Facebook Chat, etc. It also includes scenarios for deploying the latest technologies such as ChatGPT.

The Sinch Contact Pro solution with integration to SAP CRM systems (onPrem and Cloud) is also an integral part of the customer communication infrastructure of Czech customers such as PRE, Pražská Plynárenská, Vodňanská drůbež, etc.

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