Customer Experience (CX) has become a critical success factor for modern businesses. It’s no longer just about how to reach a customer, but how to deliver a meaningful, efficient, and personalized interaction—again and again. In this space, artificial intelligence plays a pivotal role, helping companies elevate customer service, marketing, and sales to a new level.
Artificial Intelligence is becoming an everyday tool in procurement – not as a trend, but as a practical way to streamline processes, strengthen decision-making, and elevate the strategic role of procurement teams. Based on the recent SAP and ProcureCon report, drawing on responses from over 500 procurement leaders across Europe and North America, it’s clear that companies are adopting AI where it brings the fastest and most visible value: spend analysis, category management, and supplier collaboration.